本科论文目录摘Abstract .....II引言…11互联网保险营销现状分析221.2保险网络营销的发展历程..32互联网保险营销存在问题及不足...·52.1专业性经营人才匮乏…52.2产品同质化严重，缺乏创新型产品..52.3网络营销相关法律法规不完善....72.4网络交易平台安全性不足...893.1培养专业的保险网络营销人才..·93.2调整优化险种结构，丰富网络产品93.3完善保险网络营销的法律环境.·103.4提高在线交易保障程度11结13参考文献..14致谢16本科论文摘要我国保险业一直处于大而不强的困境中，虽然我国人口数量比较多、保险行业整体规模较大，但2018年我国人均保费为2724元，只占人均家庭总收入的0.5%，人均持有保单0.13张，远低于发达国家的指标。我国居民的生活水平逐渐提高、保险市场机制不断发展完善是造成这种现象的主要原因，但我国保险普及率和保险意识以及保险业本身发展速度都不尽相同，而保险互联网营销模式的出现则为保险业解决这个难题提供了一个有效的方法。因此，保险互联网营销将成为保险公司在竞争激烈的金融市场中实现长期稳定发展的关键手段之一。然而保险在网络营销过程中也存在很多问题，如：保险互联网营销缺少专业性人才、网络营销环境恶劣、产品同质化严重。这些社会问题严重妨碍了保险行业进行网络市场营销的发展，因此，研讨这个问题具有一定的实用价值。本文通过对平安人寿电销中心网络营销现状进行了调查，指出其在发展过程中存在的主要问题，并结合企业网络营销相关理论，对平安人寿电销中心如何才能更好的经营保险网络营销提出建议和营销策略，为保险业互联网营销的未来发展提供了一定的借鉴和参考。关键词：互联网保险；网络营销；营销策略本科论文AbstractChina's insurance industry has always been in the predicament ofbeing big but not strong.Although China has a large population and theoverall scale of the insurance industry is relatively large,the per capitainsurance premium in 2018 in China was 2,724 yuan,accounting foronly0.5%of the per capita household income,and the per capita holding of0.13 insurance policies was far lower than the indicators of developedcountries.Residents in our country;standard of living increased gradually,theinsurance market mechanism is the main cause of this phenomenon isdeveloping and perfecting constantly,but our country insurance penetrationand consciousness,and the insurance industry itself development speed isdifferent,and the emergence of the Internet marketing model has insurancesolve this difficult problem for the insurance industry provides an effectivemethod.Therefore,insurance Internet marketing will become one of the keymeans for insurance companies to achieve long-term stable development inthe highly competitive financial market.However,there are also manyproblems in the process of insurance network marketing,such as the lack ofprofessional talents in insurance Internet marketing,the bad networkmarketing environment,and the serious homogeneity of products.Thesesocial problems have seriously hindered the development of networkmarketing in the insurance industry.Therefore,it is of certain practical valueto study this problem.In this paper,we study on ping an life insurance company networkmarketing situation of the electric pin,points out its main problems in theprocess of development,and related theory,combined with the enterprisenetwork marketing for peace life electric pin center how to better businessinsurance network marketing and marketing strategies are put forward on,forthe future development of insurance industry Internet marketing provides acertain reference and reference.Keywords:online insurance network marketing:marketing planning