目录ABSTRACT一、新媒体与城市形象的相关概述(一)新媒体概述31.新媒体的概念32.新媒体的特征3.新媒体的发展历程…(二)城市形象传播概述1.城市形象的概念…42.城市形象传播的要素二、新媒体对城市形象传播的影响(一)新媒体对城市形象传播的积极影响1.提升城市旅游经济的发展，2.调动公众参与传播的积极性73.丰富城市形象传播内容和形式(二)新媒体对城市形象传播的消极影响…91.削弱政府的主导地位，2.使城市环境破坏加剧.…103.传播内容不受控制11三、新媒体环境下城市形象传播的建议…11(一)发挥政府的主导作用11(二)加强城市的管理工作(三)公众理性的参与传播.12参考文献浅谈新媒体的兴起对城市形象传播的影响以抖音为例摘要信息技术的不断发展与进步带动了新媒体信息的发展潮流。新媒体信息浩如烟海而交互性广泛，因此多流行于各种传播活动中，而城市形象的传播也成为其中重要的一大部分。新媒体作为城市形象传播的重要手段，不仅仅推动城市旅游业的发展，同时也对城市文化和内涵的传播带来了明显的助力。在某种程度上，新媒体是城市新兴发展的最新契机，新媒体与城市发展相互结合起来的新兴产业具有不可估量的时代前景。因此，抓住这个时代性的契机并同时借助新媒体的优势，就能推动城市形象的传播。但是新媒体实际上也是一把双刃剑。综上，本文将以抖音APP为例，深入研究新媒体对城市形象传播的影响，并在文献分析与比较的基础上给出关于城市形象传播与新媒体结合的建议。关键词：新媒体；城市形象传播：抖音1House acquisition theory of state-owned landcompensation agreement dispute relief wayAbstractThe continuous development and progress of information technology has led to thedevelopment trend of new media information.New media information is vast andinteractive,so it is popular in all kinds of communication activities,and thedissemination of city image has become an important part of it.As an important meansof urban image dissemination,new media not only promotes the development of urbantourism,but also brings obvious help to the dissemination of urban culture andconnotation.To a certain extent,the new media is the latest opportunity for the newdevelopment of cities.The new industries that combine the new media and urbandevelopment have immeasurable prospects of the times.Therefore,seizing theopportunity of the times and at the same time taking advantage of the advantages of newmedia,we can promote the dissemination of city image.But the new media is actually adouble-edged sword.In summary,this paper will take the tremolo APP as an exampleto study the impact of new media on urban image dissemination,and give somesuggestions on the combination of urban image dissemination and new media on thebasis of literature analysis and comparison.Key words:House acquisition;The compensation agreement;The administrativecontract;The administrative litigation2