Similarities and differences from the perspective of valueInternational business activities are a kind of cross-cultural economic activity.Withthe development of policy,economy and culture,international business activities happenfrequently,which accelerates our pace into the world economy,and then promotesChina's economic development.However,international business activity is thecommunication of different cultures,the neglect of different cultures leads tomisunderstandings in cross-cultural business activities,resulting in some of theunnecessary conflicts.Cultural values as the core layer,directly determines the differences betweenvarious cultures.Because of different historical periods,different societies anddifferentClass,people's values are different.At the same time,values also dominateother people'ideas,such as the view of the world,interpersonal concept,concept of timeand so on.Since values have a significant impact on the of business activities,it is verynecessary to discuss the similarities and differences between business activities from theperspective of values.A.Attitude to a transactionIn other words,Comparison between the two countries for business people tradingat the attitude of business activities.Contract popular in Western countries,the authority of the contract must berespected,which is the performance of the Western concept of Cultural Affairs;EastView of the Cultural Affairs is the pursuit of a harmonious,ethical supremacy inpeople's minds,which has been occupying a central position.In business activities,if there is a problem,then the Americans think the best wayto solve the problem is the public debate.The way to find a solution will not affect yourrelationships with others,which is an export-oriented communication,non-obvious,simple and frank way.In many Chinese people's views,they think it is better to avoid the conflicts.It isimportant to take others into consideration.It is essential to solve the problems in agentle and harmonious atmosphere.They will use an indirect language and a gentle wayinstead of direct resorts to solve the problem.Different ways,either directly or indirectlydeal with the problem,but the ultimate goal is the same,although these two attitudes inbusiness activitiesIt will make people helpless,but only on the basis of his understanding of thecountry's culture of seeking common ground,so that the activities to be carried out orcooperation,leading to mutually beneficial Win-win situationAlso to be mentioned is the view that interest transactions.Since the individualvalue-oriented Western culture is the main feature on the above matter,in our opinion,Americans substance to determine the amount of the individual is success or failure,thisbehavior is ridiculous is not worth mentioning,but also this concept of the interests ofthe United States inspired everyone to take the initiative of competition,thereby pursuetheir own values.But in China,the traditional "rhetoric than benefit"thinking,humanvalues will lead the "dedication"above,stress is placed on the value of theircontribution to society of others.Two different views on the value of interest,but alsoeasily lead to contradictory transaction.B.Openness to alternative ideasEquivalent,the similarities and differences of the openness for the employees'views provided by the two business people.Individualism and collectivism are valuesreflected in their culture,and collective culture.Individualism is the dominant American culture,the emphasis on "self"is the mostcommon way of expression,and thus subjectivity relatively strong,Individual will paymore attention to,under normal circumstances,individuals also have sufficient powersto deal with the problem,so it is obvious that the United States tend to have employees.A strong sense of adventure and the spirit of innovation,companies are using a varietyof measures such as equity incentive system to encourage individual employees to workhard,so relatively speaking,openness broader.Since the ancient times,China's prevailing philosophy has been one that preaches"peace is most precious","harmony without uniformity"XiangXiaging,2014:4,Observing Chinese Culture to the World --From the VigorousDevelopment of the Confucius Institute )."Peace is most precious"collective ideologyon Chinese employees relatively far-reaching,and thus make a point of decision-makingtime.More accustomed to using the principle of democratic centralism,and tend to beconservative.Striving for the majority of Chinese people's attitude,Striving thisconservative attitude in the fierce.Market competition,the ability to grasp theopportunity of the poor.Obviously,different value orientation,resulting in individualism and collectivismfaith groups have acted very attitudes and opinions.Wide difference,for example,on apersonal sense of security available,individualism emphasizes individual effort,collective collectivism depend on the situation,this is a kind of open and semi-opencontrast began to unravel.C.Perception of timeThe similarities and differences on the concept of time between the two businesspeople.The impact of social environment on the concept of time is great,and has regionalcharacteristics.the concept of time in Asia and Latin America,is weaker than that inNorth America,especially in BrazilFor Americans,time and money are linked,the timeis money,which cannot be wasted;But the vast majority of Asian countries think timeshould be enjoyed,should not be too tight time compressed.This is actually concept oftime into two categories-linear concept of time and the cyclical concept of time."When the special dedicated"is the linear concept of time is reflected in the pursuit of"speed";"A moment more with the"concept of time is cyclical performance,a flexibleschedule is welcome.These two different sense of time,a direct result of the different business activities.Americans resolutely from level to solve the problemSee activity degree of completion;Chinese people will use the system andlong-term vision,comprehensive assessment,estimate where things are going a little out