维普论文检测系统/IP PAPER CHECK SYSTEM目的论视角下的化妆品品牌翻译研究【原文对照报告-大学生版】报告编号：f06613783973b4ed检测时间：2021-05-2322：22：57检测字符数：7409作者姓名：佚名所属单位：吉林农业大学全文总相似比复写率他引率自引率专业术语检测结论：1.89%1.89%0.0%0.0%0.0%其他指标：自写率：98.11%高频词：典型相似文章：无指标说明：复写率：相似或疑似重复内容占全文的比重他引率：引用他人的部分占全文的比重自引率：引用自己已发表部分占全文的比重自写率：原创内容占全文的比重典型相似性：相似或疑似重复内容占全文总相似比超过30%专业术语：公式定理、法律条文、行业用语等占全文的比重总相似片段期刊：0博硕：0综合：0相似片段：外文：0自建库：1互联网：6检测范围：中文科技期刊论文全文数据库中文主要报纸全文数据库中国专利特色数据库博士/硕士学位论文全文数据库中国主要会议论文特色数据库港澳台文献资源外文特色文献数据全库维普优先出版论文全文数据库互联网数据资源/互联网文档资源高校自建资源库图书资源古籍文献资源个人自建资源库年鉴资源IPUB原创作品时间范围：1989-01-01至2021-05-23维普论文检测系统VIP PAPER CHECK SYSTEM原文对照颜色标注说明：■自写片段■复写片段（相似或疑似重复）口引用片段（引用）■专业术语（公式定理、法律条文、行业用语等）吉林农业大学学士学位论文论文题目：目的论视角下的化妆品品牌翻译研究学生姓名：杜敏专业年级：英语专业2017级2班指导教师：郭继鹏职称讲师2021年5月25日ContentsTitle.…Abstract andKeywords..............I.Introduction 1II.Literature Review 32.1Background Information of Cosmetics Brand 32.1.1 The Definition on Brand Name 42.1.2 Functions and Characteristics of Brand Name 42.2 The Previous Studies on Brand Names 52.2.1 Studies on Brand Names Abroad 62.2.2 Studies on Brand Names at Home 7III.Theoretical Framework 73.1Introduction of Skopos Theory 83.2The Definition of Skopos Theory 93.3The Rules of Skopos Theory 9IV.Application of Skopos Theory in Cosmetic Brand Name Translation 94.1 The Skopos Theory in Cosmetic Brand Name 104.1.1 The Realization of Impressive Function 112维普论文检测系统VIP PAPER CHECK SYSTEM4.1.2 The Realization of Informative Function 124.1.3 The Realization of Aesthetic Function 124.1.4 The Realization of Vocative Function 134.2 Strategies Used in Cosmetic Brand Name Translation 134.2.1 Transliteration 144.2.2 Literal Translation 154.2.3 Combination of Transliteration and Liberation and Literal Translation 164.2.4 Coinage 164.3 Factors Considered in Cosmetic Brand Name Translation 174.3.1 Guidance in Translation Process 184.3.2 Evaluation on Translation Outcome 19V.Conclusion 20References 21Acknowledgements 22A Study of Translation of Cosmetic Brands from the Perspective of Skopos TheoryName:Du MinMajor:EnglishTutor:Guo JipengAbstract:With the rapid development of China's economy and the acceleration of the process ofglobalization,China's exchanges with the rest of the world are increasingly frequent and in-depth,and the scope of trade with the rest of the world is also expanding.Brand has always been comparedto the golden name card of products,it is not only a symbol of the name of a product,but also theconcentrated embodiment of product quality and enterprise reputation,is the carrier of enterprisespirit,culture and personality.Therefore,in cross-cultural economic communication,thetranslation level of brand name directly affects the recognition degree of the product among thetarget consumers,affects the economic benefit and corporate image of the enterprise,and evenaffects the cross-cultural communication.Therefore,from both academic and economic perspectives,brand translation should have a place in the field of translation.Keywords:Cosmetic brand:Skopos theory:translation目的论视角下的化妆品品牌翻译研究学生：杜敏专业：英语指导教师：郭继鹏摘要：随着我国经济的快速发展和全球化进程的加快，我国与世界各国的交流日益频繁和深入，与世界各国的贸易范围也日益扩大。品牌总是被喻为产品的黄金名片，它除了是一个产品名字的符号象征之外，更是产品质量和企业信誉的集中体现，是企业精神、文化和个性的载体。因此，在跨文化经济交流中，品牌名称的翻译水平直接影响到产品在目标消费者中的认可程度，影响到企业的经济效益和企业形象，甚至影响到跨文化交际。因此，无论是从学术的角度还是从经济的角度来说，品牌翻译都应该在翻译领域中拥有一席之地。关键词：化妆品品牌：目的论；翻译I.Introduction1.1 Background of the StudyWith the intensification of economic globalization and the rapid development of my country'seconomy,China has expanded its international trade with more countries in more fields.More andmore foreign products are pouring into the Chinese market.At the same time,many Chinese productsare also entering foreign markets.But how to make products win fierce competition,how to make themaccept consumers in the market,so that how the goal of making profit can be achieved is a problem,all enterprises must face.It is undeniable that good product quality and reasonable price are both3