ContentsChinese Abstract...2English Abstract..........31.Introduction .............42.Literature Review...............53.Differences Between Chinese and Western CosmeticTrademarks ....3.1 Naming......3.2 Aesthetic Values.............3.3 Cultural Backgrounds.................4.Cosmetic Trademark Translation Under the Guidance ofRelevance Theory ................94.I Transliteration..94.2 Literal Translation..104.3 Free Translation..114.4 Transliteration Plus Free Translation........................13References.…1关联理论下化妆品商标翻译探析摘要本文通过选取国内外著名的化妆品商标为研究对象，探讨关联理论指导下化妆品商标的翻译策略。经考虑译语读者的认知语境，发现：在关联理论指导下，译者灵活地采用音译、直译、意译、音义译结合的翻译策略，能够使翻译的化妆品商标在原文与译文之间找到最佳关联，从而引起化妆品消费者的心理认同感，并激发消费者的购买欲望。而且，关联理论指导下翻译的化妆品商标更贴合原义，内涵更加丰富。因此，关联理论对于化妆品商标翻译具有重要的指导作用，为翻译化妆品商标提供了新的思路。关键词：关联理论：化妆品商标：翻译On the Translation of CosmeticTrademarks from the Perspective ofRelevance TheoryAbstractThis paper selects world well-known cosmetic trademarks as the study objectsand discusses the cosmetic trademark translation under the guidance of RelevanceTheory.After fully considering the target language readers'cognitive context,thetranslator should flexibly adopt translation strategies in translation,such astransliteration,literal translation,free translation,transliteration plus free translation,which can reach the best relevance between the original cosmetic trademarks andtheir translations,so as to arouse the psychological identity of cosmetic consumersand simulate their purchase desire.Besides,the translated cosmetic trademarks aremore consistent with the original trademark meaning and have a richer content whenthey are guided by Relevance Theory.Therefore,Relevance Theory has an importantguiding significance for cosmetic trademark translation and provides a newperspective for cosmetic trademark translation.Key words:Relevance Theory;cosmetic trademarks;translation