目录11.1研究背景1.2研究意义11.3研究思路与方法.21.3.1研究思路....222相关概念概述及理论基础..22.1相关概念概述2.1.1保险电销的定义..22.1.3薪酬激励的定义332.2.1马斯洛需求层次理论..32.2.2赫兹伯格双因素理论33443.2保险电销人员的基本情况分析3.2.1年龄及从业时间分析......4564.1福利制度未能满足员工多样化的需要...·679105.1实行弹性福利制度.......115.2优化绩效薪酬考核指标.....125.3增加薪酬激励公平性...121314P公司保险电销人员薪酬激励的问题分析及对策研究林贵劲摘要：保险销售人员在保险行业的快速崛起中起着至关重要的作用，薪酬激励制度作为吸引更多销售人员和提高员工忠诚度的重要因素，因此企业薪酬制度的改革变得尤为重要。电话销售作为销售保险的途径之一，并在保险销售过程中占非常大的比例，因此企业更加重视电话销售人员的薪酬激励制度。本文首先经过相关文献的查找，研究相关激励理论，然后通过问卷调查法，对P公司保险电销人员的薪酬激励现状进行分析，在此分析基础上，发现P公司保险电销人员的薪酬激励的问题加以原因分析，并提出改善对策。关键词：保险销售：薪酬制度：薪酬激励：电销人员An Analysis of the Issues andCountermeasures of Salary Incentive forInsurance Company in P CompanyByLin GuijingMarch,2020Abstract:Insurance salespersons play a vital role in the rapid rise of the insuranceindustry.As an important factor in attracting more salespersons and improvingemployee loyalty,the reform of corporate compensation systems has becomeparticularly important.Telemarketing is one of the ways to sell insurance,and itaccounts for a very large proportion in the insurance sales process.Therefore,companies pay more attention to the salary incentive system of telemarketing staff.This article first searches for relevant literature,researches related incentive theories,and then uses questionnaires to analyze the current status of salary incentives for P