沈阳工学院毕业设计（论文）题目：汽车保险电子商务销售模式现状分析及发展思考学机械与运载学院专业：汽车服务工程学号：1310111212学生姓名：王泽铭指导教师：戚基艳2017年5月摘要我国的机动车产业近几年保持着高速发展态势，从2009年开始，中国的机动车生产量和销售量己经超过了美国，成为世界第一的机动车产销大国。我国机动车产业的蓬勃发展预示着机动车辆保险和机动车辆保险产业链相关主体都将获得更加广阔的发展空间。实体保险产业高速发展的同时，我国汽车保险电子商务也在飞速发展。汽车保险业与互联网技术的结合无疑加速了汽车保险电子商务时代的到来。本文是基于互联网的机动车辆保险的经营的研究。首先，对互联网机动车辆保险的发展情况进行了总结，介绍了当前保险公司利用互联网进行保险业务经营的一些做法及未来发展趋势：其次，站在保险经营者角度对互联网机动车辆保险的经营活动进行了分析：再次，站在保险消费者角度，发现保险公司的互联网机动车辆保险经营模式的一些不足及相应的改进措施。本文最后提出保险公司在利用互联网平台经营机动车辆保险业务的同时要结合我国互联网机动车辆保险的现状。构建起以互联网经营为主，传统渠道经营为辅助，把两者有效的结合，做到"互联网+机动车辆保险"的良性发展。关键词：互联网：机动车辆保险：经营：实证分析AbstracChina's motor vehicle industry has maintained a rapid development trend in recent years,since 2009,China's motor vehicle production and sales volume has surpassed the United States,become the world's largest motor vehicle production and sales.The vigorous development ofmotor vehicle industry in China indicates that the relevant subjects of motor vehicle insurance andmotor vehicle insurance industrial chain will obtain a broader development space.With the rapiddevelopment of the real insurance industry,the electronic commerce of automobile insurance inChina is also developing rapidly.The combination of automobile insurance and internettechnology has undoubtedly accelerated the arrival of the era of automobile insurance e-commerce.This paper is a study of the operation of motor vehicle insurance based on the internet.First,the development of the internet mobile vehicle insurance is summarized,and some practices andfuture development trend of the insurance company using the internet to carry out insurancebusiness operation are introduced Secondly,the operation activities of internet mobile vehicleinsurance are analyzed from the perspective of insurance manager Again,standing in theperspective of insurance consumers,find out the insurance company's internet motor vehicleinsurance business model-inadequate and corresponding improvement measures.At last,this paper puts forward that the insurance company should use the internet platform tooperate motor vehicle insurance business combined with the current situation of China's internetmobile vehicle insurance.The construction of the internet as the main business,traditional channelmanagement as auxiliary,combining the two effective combination,to achieve the "internetmobile car insurance"benign development.Keywords:Internet;motor vehicle insurance;management;empirical analysis