The Puns in English Advertisementand Their Translation学院：外国语学院专业：商务英语姓名：黄淑娴学号：161005103978指导老师：刘思佳职称：讲师中国·珠海毕业论文诚信承诺书本人郑重承诺：我所呈交的毕业论文The Puns in EnglishAdvertisement and Their Translation是在指导教师的指导下，独立开展研究或调查所取得的成果，文中引用他人的观点和材料，均在文后按顺序列出其参考文献，文中所使用的数据真实可靠。承诺人签名：日期：年月日The Puns in English Advertisement and Their TranslationAbstractPun is a rhetorical technique commonly used in advertising styles.It is also adifficult point to translate puns in English advertisements to have both form andspirit.This article combines a large number of advertising examples to explain thecharacteristics of puns in English advertising,and analyzes the three conditions ofpuns.The article also points out that the function of puns is not all about makingpeople laugh.From the perspective of advertisers,puns have two functions:one isto overcome the adverse factors for advertisers in the advertising communicationenvironment,and the other is to inconvenience Unspeakable information isimplicitly expressed.Finally,a preliminary discussion is made on the translation ofpuns in English advertisements.Keywords:English advertising,puns,translation