东北财经大学成人高等教育本科毕业论文提升网络营销传播效果的策略一以会展为例作者齐平层次专科起，点本科专年业工商管理级2017学号201727201009办学形式业余办学地点东北财经大学指导教师成绩摘要摘要会展不仅是信息交流传播的媒介和载体，还是促进举办国或举办城市经济发展，提升举办国或城市知名度的一条重要渠道。随着我国会展经济的迅猛发展，越来越多的城市将会展作为城市经济发展的增长点。而网络营销则是在“互联网+”时代的营销传播的必然趋势，其种类多样，也符合当下人们获取、传递信息的特点，具有良好的传播效应，对会展的发展具有重大影响。本文将围绕会展的网络营销传播这一问题进行探讨，以总结出网络营销的有效策略，为相关信息获者提供有价值的参考。。关键词：会展网络营销传播悦来车展提升策略ABSTRACTABSTRACTExhibitions are not only the medium and carrier of information exchange and communication,but also an important channel to promote the host country or organize urban economic developmentand enhance the visibility of host countries or cities.With the rapid development of China'sexhibition economy,more and more cities will exhibit as a growth point of urban economicdevelopment.Internet marketing is an inevitable trend of marketing communication in the era of"Internet +"Its various types are also in line with the characteristics of people's access to andtransmission of information,and have a good communication effect,which has a major impact onthe development of the exhibition.This article will focus on the issue of network marketingcommunication of exhibitions,to summarize the effective strategies of network marketing,andprovide valuable reference for relevant information.Key words:exhibition,network marketing,communication,Yuelai Auto Show2