ContentsChinese Abstract…2EngliSh Abstract31.Introduction…1.1 Definition of external publicity translation and intercultural communication......1.2 Current research and accomplishment..............42.Characteristics and Principles of External Publicity Translation..........52.1 Characteristics of External Publicity Translation......2.2 Principles of External Publicity Translation2.2.1 "Faithfulness,Expressiveness,and Elegance"..63.Translation Strategies of External Publicity Translation From thePerspective of Cross-cultural Communication.....3.1 Main Problems Existing in External Publicity Translation ...............3.2 Guiding Strategies of Domestication And Foreignization..................83.2.2 Foreignization.93.3 Specific Translation Techniques of External publicity from the perspective of internationalcommunication.93.3.1 Omission....3.3.2 Addition.3.3.3 Adaptation.…References............131跨文化传播视角下的外宣翻译策略探究摘要随着我国对外经济文化的快速发展，外宣翻译工作显得越来越重要。对外宣传的目的是向海外展示一个真实的中国，树立良好的国家形象。外宣翻译成为传播中国文化的一个重要媒介。因此，除了遵循“信、达、雅”的标准外，外宣文献翻译工作者还需遵循“三贴近”的原则，即贴近中国发展的实际，贴近国外受众对中国信息的需求，贴近国外受众的思维习惯，同时注意异化与归化策略的灵活运用。最后，译者要具备跨文化传播的意识，通过灵活地运用删减、增译和改译，确保跨文化传播的有效进行。关键词：外宣翻译：跨文化传播：策略2Research on Translation Strategies of ExternalPublicity Translation from the Perspective ofIntercultural CommunicationAbstractWith the rapid development of Chinese economy,the external publicity translation becomesincreasingly important.The purpose of external publicity is to show a real China to the overseasand establish a good national image.External publicity translation has become an importantmedium for spreading Chinese culture.In addition to follow the standards of "faithfulness,expressiveness and elegance",translators of publicity literature should also follow the principleof"three closeness",which caters for the reality of China's development,foreign audience'needsfor authentic Chinese information and foreign audiences'thinking habits.Finally,translatorsshould have the awareness of intercultural communication and ensure the effectiveimplementation of intercultural communication by flexible omission,addition and adaptation.Key words:External publicity translation;Intercultural communication;Strategy