三江学院江学毕业论文题性心理在广告中扮演的角色学生姓名吴怡学院文化产业与旅游管理学院专业广告学班级114122D学号12014122081指导教师孙晓羽0摘要“性”在广告中的运用是个富有争议性但又不可避免的话题。它的表现形式既有直白浅显的，也有间接含蓄的。如果我们在广告中运用“性”时，认真考量商品与文化两大因素，并在与消费者心理融合起来，“性心理”还是具有潜在爆发力的。预测量在心理学中有非常重要的作用。预测量指的是某个特定的行为或某段特定的关系将要发生的可能性。心理学对预测量的合理使用有利于对行为或关系进行预测，并且了解它们的优缺点。关键词：性心理、广告心理ABSTRACTThe use of sex in advertising is a controversial but inevitable topic.The form of itsexpression is both explicit and indirect.If we use "sex"in advertisements,we shouldcarefully consider the two major factors of goods and culture,and combine withconsumers'psychology,and "sexual"psychology has potential explosive power.Theprediction in psychology is a statement of the likelihood that a particular action will occurand the likelihood that a particular relationship will be discovered.They are usuallyjudged by how well they can make a mental and comprehensive prediction.Key words:sexual psychology:advertising psychology