谈微博广告的发展内容摘要目前随着计算机互联网的快速发展，以互联网为基础的网络工具也在不断的发展和创新中，而微博的出现就如同当年的QQ聊天工具一样发展迅猛，受到了国内外很多人的欢迎。同时微博的快速发展也使很多企业人士把一些营销目标投向了微博，从而使微博广告成为了众多企业宣传的一种渠道，也就促使了微博广告的快速发展。所以说本文首先对微博进行了简单的阐述，分别阐述了微博具有的特点、传播的特性和微博相对传统媒体的优势三个方面：其次详细分析了微博广告的传播，从微博广告的传播途径，到微博广告的传播策略，以及利用软广告创意植入圈子文化等给予了深入的探讨：最后分析了微博广告在营销方面的应用，通过对目前微博广告的营销发展现状的分析，从而分析了微博广告在营销中的发展趋势，并希望通过本文的研究对微博广告的进一步发展有一定的帮助。【关键词】微博广告营销Talk about Micro-blog the development of advertisingAbstractAt present,along with the computer the rapid development of Internet,Internetbased network tools in the continuous development and innovation,and themicro-blog appeared as the QQ chat tools development is swift and violent,bydomestic and foreign many people welcome.At the same time micro-blog 's fastdevelopment has also made many enterprises to put some marketing to target themicro-blog,thereby allowing the micro-blog has become numerous enterprisepublicity advertising a channel,also promoted the rapid development of micro-blogadvertising.So firstly the micro-blog has carried on the simple elaboration,separatelyelaborated the micro-blog has characteristics,propagation characteristics andmicro-blog relative to traditional media advantages in three aspects;secondly,adetailed analysis of the micro-blog advertisement communication,from the micro-blogadvertising dissemination way,to the micro-blog advertisement communicationstrategy,as well as the use of soft advertisement implantation circle culture givesin-depth discussion;finally analyzes micro-blog advertising marketing in theapplication,through to the present micro-blog advertising marketing present situationanalysis,thus analyzes the micro-blog advertising in the marketing trend ofdevelopment,and hope that through this research on micro-blog advertisementfurther development of some help.[Key Words Micro-blog Advertising Marketing目录一、微博的阐述(一)微博广告的含义…(二)微博广告的运营现状(三)微博相对传统媒体的优势2二、微博广告的传播2(一)微博广告的传播途径2(二)微博广告的传播策略三、微博广告在营销方面的应用5(一)微博广告的营销现状5(二)微博广告在营销中的发展趋势5四、结论6参考文献6致谢