诚信声明我声明，所呈交的毕业论文是本人在老师指导下进行的研究工作及取得的研究成果。据我查证，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得其他教育机构的学位或证书而使用过的材料。我承诺，论文中的所有内容均真实、可信。毕业论文作者签名：签名日期：年月日当前我国新媒体广告传播的探究[摘要]随着经济发展，近年来广告也迅速发展，广告业已成为我国国民经济中不可缺少的重要产业之一。当今社会，广告时刻都在浸染和熏陶着受众，影响着他们的个人行为。而广告的综合作用是通过广告效果来体现的，广告效果是衡量广告质量及成败的重要标尺，也是广告主提高广告传播效果策略的重要依据。以往的广告研究者大多的是注重广告的传统传播媒体，本文从另外一个角度来阐述广告传播效果提升中的一些问题，主要分为三个部分，第一部主要概述新媒体对现代广告传播的影响。第二部分主要是讲我国广告的媒体创新策略。第三部分是提高广告传播效果的建议。本文主要从广告创新和新媒体这两个方面来探讨如何对广告传播效果进行促进和提升。[关键词广告传播效果；传统传播媒体；新媒体；广告创新How to improve the advertising effectAbstract:Along with economic development,in recent years,advertisingthe rapid development,advertising has become one of the important industryindispensable to our national economy.Today's society,advertising all the timein the dip and the influence of audience,the impact on their personal behavior.The combined effects of advertising is to reflect the advertising effect,advertising effectiveness is an important benchmark to measure the quality ofads and the success of advertisers for advertising campaign strategy.Advertising researchers mostly focus on traditional advertising media,fromanother angle of the advertising campaign to enhance a number of problems,mainly divided into three parts,the first major overview of the status quo andthe reasons of advertising communicationanalysis.The second part is to talkabout our advertising media innovation strategy.The third part is to improve therecommendations of the advertising campaign.In this paper,these two aspectsof advertising innovation and new media to explore how to promote andenhance the advertising campaign.Keywords:Advertising campaign;Traditional media;New media;Advertising innovation