本科论文目录摘要Abstract引1理论概述31.1非物质文化遗产331.3非物质文化遗产与旅游的关系463秦腔旅游功能的SWOT分析773.2劣势分析83.3机遇分析..113.4挑战分析124旅游功能提升途径..134.1全新包装提升知名度134.2建立多功能秦腔博物馆134.3对青少年市场进行影响1315结16参考文献17附录秦腔旅游发展调查问卷19致21本科论文摘要非物质文化遗产是我国传统民俗文化的代表，是珍奇的文化遗产。秦腔是具有陕西民族文化特色的戏剧，在现下旅游业飞速扩张的大环境下，研究提升其旅游功能，使秦腔更快更好地融入旅游业，对秦腔的传承和当地旅游文化的发展极为重要。本文通过对相关文献的分析，实地考察，发放160份开放式调查问卷并对回收的151份有效问卷的数据整理，对秦腔的旅游功能进行了重点分析，从体验功能、审美功能与教育功能等几个方面探讨秦腔旅游功能的完善与提升，并在原本的旅游功能基础上提出相关建议，开发秦腔新的旅游功能本文的研究共有四个大章节，第一章节是对定义的阐述，主要说明了本文研究的理论基础：第二章是秦腔的简介；第三部分是秦腔旅游发展的SWOT分析；第四章节是对存在问题的解决方法进行研究。通过本课题的研究，希望激发秦腔的旅游功能，促进秦腔的传承与发展，扩大秦腔的关注度。为秦腔旅游的产品开发开拓新的方式方法，加快陕西旅游文化的发展；从而吸引更多秦腔旅游的受众群体，并带动陕西的经济发展；甚至为中国非物质文化遗产的开发和传承寻找更为妥帖的模式，更好的发展中国非物质文化遗产旅游。关键词：秦腔；非物质文化遗产；旅游功能：陕西；旅游业本科论文AbstractIntangible cultural heritage can represent Chinese traditional folk culture,which is a rare cultural heritage.Qinqiang Opera is a drama with the characteristicsof Shaanxi ethnic culture.In the context of the rapid expansion of tourism,it isvery important for the inheritance of Qinqiang Opera ,it also studies thedevelopment of local tourism culture,improves its tourism function,and makes itintegrate into the tourism industry faster and better.In this article,through the analysis of related literature,field trips,issue 160open questionnaires and the recovery of 151 valid questionnaire data sorting,focuses on tourism function analysis of Qinqiang Opera,from experience function,aesthetic function and education function and so on several aspects discussesQinqiang Opera to perfecting and upgrading the tourism function,and based on theoriginal tourism function put forward relevant Suggestions,develop QinqiangOpera new tourism function.This research topic is divided into four steps,the first chapter is the basicdescription;the second chapter is the understanding of Qinqiang Opera;the thirdchapter is the SWOT analysis of Qinqing Opera tourism;the fourth chapter is thesolution to the dilemma.Through the research of this topic,we hope to stimulatethe tourism function of Qinqiang Opera,promote the protection work of theQinqiang Opera and travel use,and expand the attention of Qinqiang Opera.Toexplore new ways and methods for the development of Qinqiang Opera tourismproducts and accelerate the development of Shaanxi tourism culture;So as toattract more audience groups of Qingiang Opera tourism,and drive the economicdevelopment of Shaanxi;Even for the development and inheritance of China'sintangible cultural heritage to find a more appropriate model for the betterdevelopment of China's intangible cultural heritage tourism.Keywords:Qinqiang Opera;intangible cultural heritage;tourism function;Shaanxi;the tourism industry