摘要随着时代的发展与进步，我国的国民经济发展迅速，持续、稳定、优质的增长，国民生活水平的提高体现在方方面面，人们更加注重生活的享受和文化素质的提升。旅游成为了大多数人的选择，是现今社会高品质生活的新亮点，改变了传统旅游的走马观花，更注重精神方面的享受，更乐意去挖掘景点背后的故事，更好的体验风俗民情，感受当地的文化特色。提高自身文化涵养，做有文化内涵的导游，是时代赋予的使命与责任，而有效的培训是导游文化素养提高的重要途径。本文在新文旅融合的时代背景下，对洛阳新型导游人员的培训进行研究和探讨。现今的导游不仅是旅游活动的组织者、旅游名胜的代言人，更是旅游文化的传播者和旅游文明的维护者。导游人员素质的高低直接影响旅游质量的好坏，也影响着当地旅游产品、城市形象等在游客心目中的声誉和地位，同时对旅游目的地潜在客源市场的稳定与发展有重大影响。本文通过观察法、问卷调查法、深度访谈法、文献研究法、统计分析法等，对洛阳新型导游人员培训模式进行探讨。文章内容由五部分组成：第一部分是绪论，介绍文章的研究背景、国内外研究现状及相关文献综述、研究内容和方法等。第二部分是文化与旅游融合的时代背景，介绍了文旅融合的内涵、关系、现实意义以及文旅背景下导游服务的发展趋势。第三部分介绍了洛阳市旅游业发展趋势，导游从业人员的数量与质量等，通过问卷调查和实地走访调研等方式，了解到洛阳市导游从业人员培训的现状及存在的问题并分析成因。第四部分是洛阳市特色新型导游员培训需求分析与培训设计。第五部分是结论，总结并提出了对此研究的展望。做好导游培训工作，让导游讲好洛阳故事，传播洛阳声音，宣传非遗、民俗文化，促进洛阳市本土特色旅游业健康、快速发展。关键词：文旅融合：新型导游员：非遗、民俗文化宣传员；转化型特色导游。1AbstractWith the development and progress of the times,China's national economy hasdeveloped rapidly,sustained,stable and high-quality growth,and theimprovement of national living standards is reflected in all aspects,and peoplepay more attention to the enjoyment of life and the improvement of culturalquality.Tourism has become the choice of most people,is a new bright spot ofhigh quality life in today's society,has changed the traditional tourism,pays moreattention to the spiritual enjoyment,is more willing to dig the story behind thescenic spots,better experience the customs and people,feel the local culturalcharacteristics.It is the mission and responsibility of the times to improve thecultural self-cultivation and to be a tour guide with cultural connotation,and theeffective training is the tour guide's text important pathway for theimprovement of chemical literacy.Under the background of the integration of Xinwen brigade,this paper studiesand discusses the training of new tour guides in Luoyang.Nowadays tour guidesare not only organizers of tourism activities,spokesmen of tourist attractions,butalso communicators of tourism culture and defenders of tourism civilization.Thequality of tour guides directly affects the quality of tourism,but also affects thereputation and status of local tourism products,city image and so on in the eyesof tourists,at the same time,it has a great impact on the stability anddevelopment of the potential tourist market in tourist destinations.This paper discusses the training mode of new tour guides in Luoyang throughobservation method,questionnaire survey method,in-depth interview method,literature research method and statistical analysis method.The content of thearticle consists of five parts:the first part is the introduction,which introduces theresearch background of the article,the current research situation at home and2abroad,and the relevant literature review,research content and methods,etc.Thesecond part is the background of the integration of culture and tourism,andintroduces the connotation,relationship,practical significance and thedevelopment trend of tour guide service under the background of cultural andtourism integration.The third part introduces the development trend of tourismindustry in Luoyang city,the number and quality of tour guides,etc.Visitresearch and other ways to understand the current situation and existing problemsin the training of tour guide practitioners in Luoyang City and analyze the causes.The fourth part is the training demand analysis and training design of the newtype tour guide in Luoyang.The fifth part is the conclusion,summarizes and putsforward the prospect to this research.Do a good job of guide training,let theguide tell the story of Luoyang,spread the voice of Luoyang,propagate thenon-legacy,folk culture,and promote the healthy and rapid development oftourism with local characteristics in Luoyang.Keywords Cultural and travel integration;new type of tour guide;non-legacy,folkculture propagandists;transformational characteristic tour guide.