目录1.1研究背景...2青岛啤酒公司揭阳分部物流现状...22.1青岛啤酒公司揭阳分部概况..22.2大规模物流保证生产和销售效率....232.4物流高时效性保证产品新鲜度...33青岛啤酒公司揭阳分部物流存在的问题..…33.1缺乏现代物流理念..3.2库存调度效率低3.3缺乏高素质物流人才43.4物流信息化程度较低.....54青岛啤酒公司揭阳分部物流发展对策.4.1创新管理观念，健全物流制度74.2实施物流外包，增强库存管理水平..74.3培养物流人才，提升物流服务水平...·8845建立稳定的供应链，提高企业竞争力.·95结语.…9青岛啤酒公司揭阳分部物流现状与对策分析黄源彬摘要：目前，伴随着物流行业的迅猛发展，我国中小型企业在物流发展过程中的地位显得越来越重要。尤其是在互联网时代的发展进程中，许多不同种类的企业都在逐步进入微利时代，充分说明各公司产品获得的利润逐步透明。因此，就需要中小企业必须不留余力地使物流成本合理的降低，有效的提高物流管理效率。本文对青岛啤酒公司揭阳分部物流现状进行分析，发现在当今的市场环境中，物流给青岛啤酒公司揭阳分部等中小企业的发展带来了许多考验，文章立足于青岛啤酒揭阳分部的物流现状，就青岛啤酒公司揭阳分部物流现状进行分析，提出了管理理念落后、对物流管理的控制力弱、缺乏高素质物流人才等问题，针对问题给出了创新管理观念、创新物流管理方式、培养高素质物流管理人才等措施建议，以期对青岛啤酒公司揭阳分部及其类型企业降低物流成本、增强竞争力提供一定的参考和借鉴，促进中小企业的长远发展。关键词：青岛啤酒：物流；成本控制；对策分析Analysis of Logistics Status andCountermeasures of Jieyang branch ofTsingtao Brewery Co.,LtdByHuangyuanbinMarch.2020Abstract:At present,with the rapid development of logistics industry,the status ofsmall and medium-sized enterprises in the logistics development process is becomingmore and more important.Especially in the development process of the Internet era,1many different kinds of enterprises are gradually entering the era of low profit,whichfully shows that the profits obtained by the products of each company are graduallytransparent.Therefore,small and medium-sized enterprises must spare no effort toreduce the logistics cost reasonably and effectively improve the efficiency of logisticsmanagement.This paper analyzes the logistics situation of Jieyang branch of Tsingtaobeer company,and finds that in today's market environment,logistics has broughtmany challenges to the development of small and medium-sized enterprises such asJieyang branch of Tsingtao beer company.Based on the logistics situation of Jieyangbranch of Tsingtao beer company,this paper analyzes the logistics situation of Jieyangbranch of Tsingtao beer company,and puts forward the backward managementconcept and logistics management In view of the problems such as weak control andlack of high-quality logistics talents,this paper puts forward some measures andsuggestions such as innovation of management concept,innovation of logisticsmanagement mode and cultivation of high-quality logistics management talents,so asto provide certain reference and reference for Jieyang branch and its type enterprisesof Qingdao beer company to reduce logistics cost and enhance competitiveness,andpromote the long-term development of small and medium-sized enterprises.Key words:Qingdao beer;logistics;cost control;countermeasure analysis