目录1.1研究目的..2公司的发展现状分析22.1顾客众多，与时俱进..2.2严格标准的选址与建店..2.3与供应商建立平等的关系..........33.1仓储设备简单，物流信息技术比较落后34.1缺乏终端配送温控设施，生鲜产品易变质54.3信息化管理缺乏有效的手段，导致配送时间延长.·64.4商品配送效率低，配送成本高...6751加大终端配送冷链设施的投入，保证生鲜商品质量.…75.3建立合理有效的信息化管理，提高配送效率.…85.4给顾客激励措施，使其接受更有效率的配送方式以降低配送成本...·9结束语大润发优鲜物流现状与发展对策研究吴婉儿摘要：中国是生鲜农产品的生产和贸易大国，人们的主要食物来源之一是生鲜农产品。信息技术的发展越来越快、人们消费观念的变化与购买模式的改变，使得生鲜电商的发展速度越来越快，电商已经成为人们购买生鲜农产品的主要渠道之一。因为易损耗、易腐烂、新鲜度难以保障等是生鲜农产品的特性，而且生鲜电商的顾客具有购买频次多、单次购买量比较小、需求随机、地理位置分散等特性。因此，生鲜电商企业需改善在管理、技术、人才等方面上的不足，才能改善生鲜电商企业的问题。本文详述了大润发优鲜的物流发展现状，并就其在配送成本、终端配送、信息化管理等环节存在的不足，提出了对策分析，促进我国生鲜电商企业更好的发展。关键词：大润发优鲜：生鲜商品：物流Research on the present situation anddevelopment countermeasures of RT-MartFresh LogisticsByWu WanerMarch,2020Abstract:China is a major producer and trader of fresh agricultural products,andfresh agricultural products are the main food source of the people.Nowadays,with thedevelopment of technology and the change of people's consumption concepts andpurchasing methods,the growth rate of fresh e-commerce has become faster andfaster,and it has become one of the main channels for people to buy fresh goods.Freshproduce is easy to wear,perish,and difficult to guarantee freshness.Customers havefrequent purchases,small single purchases,random demand,scattered geographicallocations.Therefore,fresh e-commerce companies need to improve their management,technology,and talent shortages in order to improve their problems.This articledescribes the current status of RT-Mart Fresh's logistics,and presents countermeasuresfor its shortcomings in distribution costs,terminal distribution,and informationmanagement,and promotes the better development of fresh food e-commerceenterprises in China.Keywords:RT-Mart Fresh,Fresh goods,Logistics