摘要依托强劲的经济增势，近几年来，杭州市内河货运船舶运力规模逐年攀升。截至2017年6月，杭州市内河货运船舶己逾62万t,其中个体运力达到55万t占全市运力总规模89%，五年翻了一番，占据了内河货运的绝对主导地位。然而，随着水运市场趋向理性发展，现有“小打小闹”的个体经营弊病己口益凸显，突出地表现为自目发展、恶性竞争、人员素质良荞不齐、经营行为不规范、管理难度加大等等。针对这些现状，有必要对现有的个体运力进行必要的整合，扬其长，抑其短，引导个体经营船舶走规模化经营、集约化管理的道路，实现杭州市内河水运的可持续发展。关键词：联合经营：船舶：市场分析ABSTRACTRelying on strong economic growth,in recent years,inland freight ship capacityscale of Hangzhou city is increasing year by year.As of June 2017,the inlandwaterway cargo ship in Hangzhou had more than 620 thousand T,of which theindividual capacity reached 550 thousand T,accounting for 89%of the total capacityof the city,and doubled in five years,occupying the absolute leading position ofinland freight transport.However,along with the shipping market towards rationaldevelopment,the existing "chipping away"of the individual business has increasinglyprominent drawbacks,as well.Since development,vicious competition,personnelquality is imbalanced,operating behavior was not standardized,managementdifficulty and so on.In view of these situations,it is necessary to integrate the existingindividual capacity,enhance its growth and control its short,and guide the operationof individual businesses to scale and intensify management,so as to achievesustainable development of Hangzhou's inland waterway transportation.Key words:joint operation;ship;market analysis目录一、绪论3二、我国内河个体船舶公司化管理发展模式4(一)组建运输企业…4(二)光船租赁模式.4(三)委托经营模式…(四)成立松散型组织集中经营5(五)以货源为焦点连锁经营6三、我国内河个体船舶联合经营发展策略61、船公司和船公司合作建立联营公司72、船公司和货主企业合作建立联营公司.7(二)船队调整策略.81、开展船舶租赁业务(二)行业生命周期.(三)行业竞争9(四)行业依赖关系.(三)市场竞争策略2、把握市场发展动态…3、重视人才培养…11(四)风险控制策略.11