浙江水利水电学院毕业论文跨文化视角在英语广告语翻译中的运用斯江水利水電学院Zhejiang University of Water Resources and Electric Power毕业论文论文题目：跨文化视角在英语广告语翻译中的运用指导教师：何三凤系国际教育交流学院专商务英语班级：商英13-2班姓名：林婕妤学号：201350060二0一六年五月浙江水利水电学院毕业论文跨文化视角在英语广告语翻译中的运用摘要随着社会经济的高速发展以及国家之间联系的日益紧密，译者为了使不同文化之间更好的交流，必须反复斟酌其语言的表达才能更好的进行交流以及最大限度的达到广告的宣传作用，理解不同文化不同背景的人所表达出来的不同语言含义并进行正确的翻译是一个译者必备的素养。本文以跨文化的视角为出发点，阐述了文化及跨文化概念及形成的原因，如：地域和自然环境影响、社会和历史背景影响以及不同的生活习俗与文化背景影响等，深入探究了英语翻译中跨文化视角转换的意义，并基于文化特质视角、语篇策略视角、语域特征视角和语篇类型视角对跨文化视角在英语广告语翻译中的重要作用进行了分析，以期为提高翻译质量与效率，加深不同文化之间的交流提供有价值的参考。关键词：跨文化视角：英语翻译；广告翻译I浙江水利水电学院毕业论文跨文化视角在英语广告语翻译中的运用AbstractWith the rapid development between social economy and countriesbecome increasingly closer,the translator in order to make bettercommunication between different cultures,must be repeated asappropriate their language of expression in order to better communicateand to achieve maximum advertising campaign action,understand thedifferent cultures of people of different backgrounds to express themeaning of different languages and translators the correct translation is anecessary accomplishment.Taking the perspective of cross-cultural as astarting point to explain the culture and cross-cultural concept and thereasons for the formation,such as:geographical and the naturalenvironment,social and historical context impacts and different customsand backgrounds influence cultural life,delves into English translationIntercultural perspective -meaning and perspective based on culturalcharacteristics,policy discourse perspective,perspectives and registerfeatures Text type Angle important role in cross-cultural perspective inEnglish language translation of the ad were analyzed with a view toimproving the quality of translation and efficiency,deepen exchangesbetween different cultures provide a valuable reference.Key words:cross-cultural perspective;English translation;AdvertisingTranslation