快捷酒店营销策略分析以洛阳市为例摘要随着人们对生活质量的追求增加，旅游业开始迅速发展起来，而快捷酒店作为旅游业的关键构成，其刚性需求越加明显。本文通过对快捷酒店发展现状及其生存环境的深入分析，以洛阳市克里斯丁酒店为例，对其进行了SWOT分析，进一步探究了快捷酒店行业的营销理念、运营方式、服务质量以及品牌形象等，同时找出了其一系列营销环节中存在的问题，例如：市场定位不明确、服务项目不满足与顾客、促销形式少、人员专业知识缺乏等，并从目标市场策略、产品策略、促销策略、价格策略入手，提出了具有针对性的、行之有效的对策，以期为新常态下我国快捷酒店发展献出绵薄之力。关键词：快捷酒店：营销策略分析：洛阳市克里斯丁酒店English SubjectABSTRACTWith the people's quality of life in the pursuit of increased tourism began todevelop rapidly up and Inns constitution as a key tourism,the rigid demand hasbecome increasingly obvious.Through in-depth analysis of the development statusInn and living environment,Luoyang City Christi Hotel,for example,a SWOTanalysis was carried out to further explore the Inn industry marketing idea,the waythey operate,service quality and brand image etc.,and to find out its part of a series ofmarketing existing problems,such as:market positioning is not clear,the project isnot satisfied with the customer service,fewer forms of promotion,lack of staffexpertise,etc.,and from the target market strategy,product strategy,promotionstrategy,pricing strategy,puts forward a targeted and effective countermeasures to thenew normal for the next development of Inn gave modest.Key words:Express Inn;Marketing Strategy;Luoyang Christian's Hotel目录前言一、国内外酒店行业发展现状(一)国内酒店行业发展现状.(二)国外酒店行业发展现状(一)洛阳市基本环境22.经济环境3.技术环境3(二)洛阳市餐饮酒店业发展现状…三、洛阳克里斯丁酒店现状与SW0T分析.(一)克里斯丁酒店现状4(二)SWOT分析.41.优势分析2.劣势分析3.机会分析wwa...a44.挑战分析四、克里斯丁酒店存在问题及改进(一)市场定位不明确5(二)服务项目种类少5(三)促销形式单一.6(四)员工专业知识缺乏6五、营销策略…7