GUANGDONG BAIYUN UNIVERSITY业论文题目：华图教育服务管理研究学生姓名：江家华1305012339专业班级：B13工商管理3班指导教师：徐彦李婷企业导师：江邮二级学院：管理学院2017年5月华图教育服务管理研究华图教育服务管理研究摘要随着我国经济的迅猛发展，企业及个人对培训的需求开始显现，使培训机构有了发展机遇，针对普遍的人才选拔制度进行短时间针对性的培训，以此来应付选拔考试。虽然在一定程度上提升了一些被录用的人员的知识素质，提高了录取的几率。但培训机构短期突击培训、重效率轻质量的教学方式，使得其在服务管理等方面还是存一些问题。本文将以北京华图宏阳教育文化发展股份有限公司为例，逐步分析华图教育服务管理的问题，并通实地调查法和文献分析法分析存在的问题和原因，并针对存在问题提出改进措施，以便教育机构更好的构建服务管理体系，提高服务质量，为客户提供一个优质的服务体验。关键词：华图教育：服务管理：对策研究华图教育服务管理研究STUDY ON EDUCATION SERVICEMANAGEMENT OF HUATUABSTRACTWith the rapid development of China's economy,the enterprise and the individual needs oftraining began,training institutions have development opportunities for talent selectionsystem generally for a short time in the training,in order to cope with the examination.Although to a certain extent,improve the quality of knowledge of some of the employed staff,improve the probability of admission.However,the short-term training of training institutions,the quality of the efficiency of the light of the quality of teaching,making it in the servicemanagement and other aspects of the problem.This article will take Beijing Hua Hong Yang education culture development Limited byShare Ltd as an example,by analysis of China map education service management problems,and through the field survey and literature analysis method to analyze the existing problemsand reasons,and puts forward the measures to solve the problems,so that educationalinstitutions to build a better service management system,improve service quality,provide ahigh quality service experience for customers.Keywords:huatu education;service management;countermeasure research