中国地质大学长城学院本科毕业论文题目我国旅游服务贸易现状及对策研究院别经济学院专业国际经济与贸易学生姓名言泳潞学%012130231指导教师杨丽职称教授2017年4月15日我国旅游服务贸易现状及对策研究摘要旅游服务贸易在我国服务贸易中占有很大一部分比重，它的作用主要有两点，一是赚取外汇，二是促进居民在国外消费，因此研究旅游服务贸易势在必行。论文首先通过相关数据和资料全面概述了我国旅游贸易发展的现状，然后从结构单一、市场经营管理水平低、旅游立法滞后等三个方面分析了我国旅游贸易存在的问题；最后从优化产业结构、合理规划和完善旅游法规用等三个方面针对性的提出了提高我国旅游服务贸易发展水平的对策建议，目的是使我国旅游服务贸易迅猛发展。关键词：旅游贸易：国际竞争力：经济效益ABSTRACTTourism service trade occupies a large part of proportion in China's service trade,its rolemainly has two points,one is earning foreign exchange,the second is to improve residents'consumption abroad,so the tourism service trade is imperative.Paper first through the relevantdata and information comprehensive overview of the current situation of tourism tradedevelopment in our country,and then from a single structure,low level of market operation andmanagement,tourism legislation lag and so on three aspects analyzes the problem of tourismtrade in our country;From the optimization of industrial structure,the reasonable planning andimprove the tourism legislation in three aspects,such as targeted put forward thecountermeasures and Suggestions to promote China's tourism service trade development level,the purpose is to make our country tourism service trade developed rapidly.Key words:Tourist Trade:International Competitiveness:Economic Benefits目录1前言12我国旅游服务贸易现状2.1呈现逆差且规模不断扩大22旅游服务贸易国际竞争力有待提高2.3主要旅游服务贸易伙伴较为集中22.4东西部城市存在较大差异…33我国旅游服务贸易发展中存在的问题…43.1旅游产品结构单一，资源开发和保护不当3.1.1产品结构单一化.…43.1.2旅游资源开发和保护不当53.2旅游市场经营管理水平低...................3.2.1旅游价格模式呆板3.2.2旅游行业人才缺乏53.3旅游立法严重滞后…633.1旅游法规不完善…633.2旅游服务市场不规范64发展我国旅游服务贸易的对策建议…4.1优化旅游产品结构，有效开发和保护旅游资源64.1.1优化旅游产品结构.64.12以开发、保护、创新的原则开发旅游资源..........74.2加强管理，合理规划74.2.1加大旅游专业人才的培养…74.2.2统筹规划，协调东西部共同发展74.2.3促进旅游相关产业的发展…84.3完善旅游法规，规范旅游服务市场4.3.1完善旅游法规4.3.2规范旅游服务市场，89参考文献…致谢…11