本科论文目录摘Abstract......引11相关理论研究…31.1旅游质量…1.2满意度32我国旅行社出境旅游现状分析.…52.1我国旅行社出境旅游现状.52.2沈阳北方假日旅行社出境旅游现状2.3沈阳北方假日旅行社赴日本团队旅游现状53沈阳北方假日旅行社赴日本团队旅游满意度调查73.1问卷设计与实施过程..73.2沈阳北方假日旅行社赴日本团队旅游满意度分析4沈阳北方假日旅行社赴日本团队旅游存在的问题.184.1赴日本旅游产品设计方面存在的问题.184.3赴日本团队旅游接待过程中存在的问题…4.4售后服务方面存在的问题195沈阳北方假日旅行社赴日本团队旅游满意度的提升对策205.1产品设计满意度提升对策205.2销售满意度提升对策.205.3赴日本团队旅游接待满意度提升对策5.4售后服务满意度提升对策结参考文献…附录1沈阳北方假日旅行社赴日本团队旅游满意度问卷调查…26致本科论文摘要近年来，随着经济与科学技术的飞速发展，信息的快速传播，我国已经进入了一个与科技、信息技术同步发展的网络时代。在这种环境下，由于经济发展迅猛，旅游业的发展趋势不断攀升，从而带领了旅游企业的快速发展，加剧了旅行社的竞争。对于旅游企业而言，要想在同业当中取胜，获取更多的利润，游客满意则是必不可少的核心因素之一。因此，越来越多的旅行社管理层开始意识到，游客满意度的重要性以及必要性，并且开始在旅行社的运营管理当中将游客满意作为工作的重点之一。本论文以北方假日国际旅行社沈阳分公司赴日团队游客为研究对象，采用文献综述法与问卷调查法相结合的方式，对沈阳赴日团队游客满意度的影响因素进行分析，通过对沈阳赴日团队游客满意度分析，归纳出沈阳北方假日旅行社赴日本团队旅游的优势及影响游客满意存在的问题进而提出相应解决对策，以此满足游客需要，使赴日旅游团队游客对北方假日国际旅行社沈阳分公司更加的满意并且“忠诚”于旅行社，旨在提升赴日本团队旅游产品的质量，优化赴日本团队游客旅游的体验，带动旅行社其他国家出境签证的业务量，从而实现旅行社的最终目标。关键词：赴日本旅游团队；出境旅游：游客满意度；沈阳北方假日旅行社本科论文AbstractTaking the satisfaction degree of team traveling to Japan of ShenyangBranch of Northern Holiday International Travel Agency as the research object,this paper uses the questionnaire survey method to find out the quality andexistence of outbound products of Shenyang Branch of Northern HolidayInternational Travel Agency According to the problem,the correspondingimprovement strategy is put forward.In the first part,from two aspects oftourism quality and tourism satisfaction,this paper expounds the theories relatedto the research of team tourism satisfaction in Japan,and in the second part,itstudies the current situation of traveling abroad.It includes the status quo ofoutbound travel by Chinese travel agencies,the status quo of outbound travel byShenyang Northern Holiday Travel Agency and the status quo of team travel byShenyang Northern Holiday Travel Agency to Japan.The second analysismethod in literature analysis was used to analyze the data from the questionnairesurvey,and based on the results of the statistical survey,the advantages of grouptravel to Japan by Shenyang Northern Holiday Travel Agency were summarized;the fourth part was based on the adjustment.Check the data results,summarizeand summarize the existing problems of travel agency team travel to Japan;thefifth part,in view of the summarized problems,put forward specific solutionsand suggestions to improve travel agency team travel to Japan The Quality ofTour Products.It is hoped that the research in this paper can improve the quality of teamtravel products of Shenyang Northern Holiday Travel Agency to Japan,optimizethe experience of team travel to Japan,and drive the business volume of exitvisa in other countries of the travel agency.Keywords:Japanese team;outbound travel;satisfaction;travel agency