本科毕业论文（设计）岭南风俗风情型旅游景点的营销研究岭南风俗风情型旅游景点的营销研究一以潮州市牌坊街为例以潮州市牌坊街为例二级学院医药商学院【摘要】随着社会经济的不断发展和现代社会日新月异的变化，人们对物质业生活和精神生活的要求越来越高，不再是单纯的追求物质的满足，开始倾向于更市场营销高层次的精神享受和生活追求。而旅游，就是一项现代人类最倾向追求的外出活动。现代旅游业因此得到迅猛的发展，呈现出良好的发展态势，成为我国服务行16市场营销(1)班业的第三产业主要支柱。而具有地方风情习俗、更具有文化特色的景点也在越来学生姓名越吸引人们的眼球。基于人们对于这一类景点的服务要求，营销推广也就更为重陈佳琦要。因此，本文从岭南地区风俗风情型旅游景点的营销现状和问题分析入手，以学号潮州市牌坊街为例，借鉴其他地区成功营销案例，用文献调查、问卷调查和数据1620711334统计方法来分析岭南地区应采取的营销策略，并提出建议。指导教师周小燕【关键词】岭南：风俗风情：旅游景点：营销策略：建议2020年5月诚信声明我声明，所呈交的毕业论文（设计）是本人在老师指导下进行的研究工作及取得的研究成果。据我查证，除了文中特别加以标注和致谢的地方外，论文（设计）中不包含其他人已经发表或撰写过的研究成果，也不包含为获得其他教育机构的学位或证书而使用过的材料。我承诺，论文（设计)中的所有内容均真实、可信。毕业论文（设计）作者（签名）：2020年5月日1Research on the marketing of the south of the FiveRidges custom scenic spots-taking the memorial gatestreet in the city of Chaozhou as an example[Abstract]With the continuous development of social economy and therapid change of modern society,people's requirements for material life and spirituallife are higher and higher,no longer the simple pursuit of material satisfaction,beganto tend to a higher level of spiritual enjoyment and life pursuit.And travel,is a outsideactivities modern human the most inclined to pursue.Therefore,modern tourism hasdeveloped rapidly and presented a good development trend,becoming the main pillarof the tertiary industry in China's service industry.And the spot which has theamorous feelings custom and the characteristic cultural also is more and moreattracting people's eyeball.Based on people's service requirements for suchattractions,marketing is more important.Therefore,this paper starts with the analysisof the marketing status and problems of the customs and customs tourist attractions inregion of the south of the Five Ridges taking the memorial gate street in the city ofChaozhou as an example.By referring to the successful marketing cases in otherregions,this paper analyzes the marketing strategies to be adopted in region of thesouth of the Five Ridges,by means of literature survey,questionnaire survey and datastatistic,and puts forward some suggestions.[Keywords]The south of the Five Ridges Custom amorous feelingsTourist attraction Marketing strategy Suggestions目录11.2研究内容..21.3研究方法42.1风俗风情型旅游资源的含义..，42.2PEST分析法453.2经济环境...53.3社会文化环境.…64.岭南风俗风情型旅游景点的营销现状的调查分析.....·8810124.5岭南风俗风情型旅游景点的营销综合分析.......165。岭南风俗风情型旅游营销存在的问题分析....·185.1管理水平较低，忽略对民俗资源的开发和保护.·185.2景点价格设置不合理，经济效益较低..193