“金山农家乐”为例的乡村旅游的发展现状及未来趋势摘要：我国旅游业随着改革开放迅速发展，继而我国乡村旅游也渐渐发展起来，并日渐蓬勃。随着乡村旅游的快速发展，乡村的经济和社会文化环境等都发生了一些很大的变化。农家乐在最近这些年来成为乡村旅游最原始的表现形式，它的未来发展趋势很好，俨然已经是乡村旅游的重要组成部分。农家乐在增加农户的收入、解决农村就业、实现城乡一体化等方面发挥着越来越大的作用。乡村旅游在我国是一项新型的旅游产品，受到各界广泛的关注。本文主要论述了本人对上海金山乡村旅游发展的研究。通过查阅相关文献和数据，主要介绍了上海金山乡村旅游的资源及发展经历，分析其发展过程中的成功之处与不足，根据以上出现的问题，本文提出了关于上海金山乡村旅游开发的一些想法。关键词：乡村旅游，农家乐，现状，未来趋势The development status and future trend of rural tourism taking "jinshan farmhouse"as an exampleAbstract:With the rapid development of China's tourism reform and opening up,China's rural tourism has also gradually developed,and increasingly vigorous.With the rapid development of rural tourism,rural economic and social and cultural environment has undergone some great changes.Nongjiale has become the most primitive form ofrural tourism in recent years.Its future development trend is very good and it has become an important part of rural tourism.Nongjiale is playing a more and more important role in increasing farmers'income,solving rural employment and realizing urban-rural integration.Rural tourism is a new type of tourism product in China,which has attracted extensive attention from all walks of life.This paper mainly discusses the author's research on the development of jinshan rural tourism in Shanghai.By referring torelevant literature and data,this paper mainly introduces the resources and development experience of jinshan rural tourism in Shanghai,analyzes its success and shortcomings in the development process,and puts forward some ideas on the development of jinshan rural tourism in Shanghai according to the problems above.Key words:rural tourism,farmhouse,present situation,future trend目录一研究背景及意义(一)研究背景4(二)研究意义二、上海金山乡村旅游发展现状5(一)上海金山乡村旅游资源介绍.(二)上海金山乡村旅游发展历程.6(三)上海金山乡村旅游发展优势三、上海金山乡村旅游发展中存在的问题.8(一)旅游产品同质性、个性化不够(二)项目资金投入问题…9(三)缺乏统一规划标准(四)宣传力度不够…10(五)乡村旅游管理人才缺乏，从业人员业务较差10四、上海金山乡村旅游发展对策…(一)加大资金投入，扩大融资渠道11(二)合理规划，统一标准…11(三)加大宣传力度1(四)引进专业人才，进行科学管理12参考文献12.13致谢.14